Telappliant launches igen® Mobile

Telappliant launches igen® Mobile - an innovative telephone service for businesses to help cut mobile communication costs by half.

Telappliant, the leading Internet telephony provider for UK based small to medium sized enterprises (SMEs), has launched igen® Mobile - a new fixed mobile convergence service which aims to increase staff efficiency while reducing mobile communication costs by at least 50 per cent*. igen® integrates Telappliant's Voice over IP (VoIP) technology with the UK's fastest growing 3G network (operated by Three) to offer advanced telephony features** from a standard SIM card.

According to Telappliant, igen® will benefit most small and medium-sized businesses. The service is quick and easy to set up. All that's required is an igen® SIM card and any 3G mobile phone, which then becomes a four-digit extension of the office telephone system. Incoming calls can be automatically routed to any igen®-enabled mobile phone, which will then provide advanced features such as voicemail, teleconferencing and call recording. The service seamlessly enables staff to stay in contact with the office and their customers while on the move, with all the convenience of their office phone system and the low call charges associated with VoIP. igen® SIM cards do not come pre-configured with a mobile phone number. Instead, users can select a landline number, from a choice of thousands of cities worldwide, enabling users to establish a "virtual presence" almost anywhere.

Tan Aksoy, Chief Executive Officer at Telappliant, commented, "For many organisations fixed, mobile and desktop communications still do not work properly together and mobile phones lack the functionality of an advanced telephone system. Not only is this inconvenient, but it also means staff are making significant sacrifices when working mobile. The typical employee who works remotely or spends a large proportion of time away from the office desk now has several phones and mailboxes to support mobile working, which creates complexity and causes duplication for everyone. igen® enables businesses to use a single local landline number for business calls - and diverts them to the appropriate staff on the road or working from home with the added benefit of an advanced telephone system on a mobile phone."

Aksoy adds, "People have significantly changed the way they work - and the recession has meant businesses need to be agile, responsive to customer needs, and support mobile or home working staff. Telappliant's igen® SIM card delivers substantial productivity gains by unifying voice communications and providing SMEs with an advanced and seamless telephone system from their 3G compatible mobile phones. There is no need to purchase expensive hardware or software, and there are no maintenance fees - just an affordable monthly tariff."

For further information about igen®, or to watch a short video on how the service works, visit www.telappliant.com/igen.

* igen® can reduce business call costs by more than 50% compared to British Telecom's standard Daytime call tariff (based on an employee that spends ten hours per work on the phone (seven hours to the office or other UK landline, two hours to UK mobiles and one hour to Western Europe). Mobile network tariffs are significantly higher than BT's Daytime tariff, meaning even greater savings for mobile workers using igen®.

** igen® provides the following business benefits: (1) Unified point of contact: integrates fixed and mobile phones and eliminates the inconvenience of managing several phone numbers and mailboxes in different locations. (2) Increased productivity when working mobile: gives functionality of an advanced fixed line telephone system when staff are working away from their desk. (3) 24/7 availability: ensures you never have to miss a business call again. A virtual receptionist can facilitate a 24/7 customer service while features such as advanced call routing and follow me can automatically forward incoming calls to several destinations in an attempt to reach you. (4) Improved customer service: allows incoming calls to be diverted to "ring groups" to maximise call routing efficiency, while caller ID, a virtual receptionist and music on hold will ensure calls are always managed professionally.(5) Reduced call costs: fixed mobile convergence offers significantly reduced call costs with no compromise in call quality or service levels. (6) Simplified cost control: you will receive one inclusive bill and access real-time billing information so you can monitor call costs. (7) Local/National presence: mobile convergence enables you to maximise the strategic and customer relationship benefits provided by local and non-geographic telephone numbers - so that customer are calling a landline number at all times.