Broadband drives internal data growth for firms

The rise of broadband connections has led the typical company's website to become much larger and more complex, notes Econsultancy.

In a blog post, guest writer Doug Kessler, creative director at business to business marketing agency Velocity, comments on the "explosion in the volume of content needing management".

He points to figures in a Website Optimization report, which track the trend for corporate homepages to have grown in size as broadband connections have sped up over the years.

To keep pace with the trend, companies should now have more than 60 individual objects - graphics, text areas, videos etc - on their front page, taking it to a typical file size in excess of 500 KB.

Since 2003, this represents a doubling of object numbers and a 5.4-fold increase in the quantity of data that must be downloaded to render the average homepage.

Over the past 15 years, object numbers have risen by a factor of 28 and file sizes by an average multiple of 35 times.