The EIAA highlights growth of mobile VoIP

The European Interactive Advertising Association (EIAA) has released a report which highlights the growing potential for VoIP traffic across the European network.

The report found that there are now over 121 million wireless broadband users in Europe, meaning that potential users of VoIP are more mobile and capable than before.

Along with this, the number of Europeans using the internet on their mobiles each week has increased to 71 million. Of these, the majority of them average out almost an hour a day's worth of internet usage.

Alison Fennah, executive director of the EIAA, said: "Better devices and connectivity as well as enhanced consumer motivation all started coming together in 2009 to improve and extend the overall online experience. As a result, the internet is now being consumed across PC, laptop, mobile and gaming devices, providing 24/7 access to digital information and entertainment."

Ultimately, VoIP usage is set to increase in Europe, thanks to the growing penetration of these mobile communicative technologies.