VoIP cuts down on air miles

VoIP could be helping the environment as well as the bottom lines of small and medium-sized businesses.

Online trade magazine The Register, citing a poll by Redshift Research, said more and more small firms were using VoIP-powered video conferencing.

By turning to video conferencing solutions, smaller companies can reduce the need for face-to-face meetings.

For firms operating in very large geographic markets, this could mean significant cost savings.

By cutting down on flights to see clients or pitch for new business, smaller companies can also reduce their carbon footprints.

There is growing pressure on businesses of all sizes to consider the environment at every stage of their operations.

Cutting down on flights by using VoIP is a very visible and effective gesture that can show a company's commitment to reducing its environmental impact.