Biggest ISPs miss out on top industry accolade

All of the UK's biggest internet service providers (ISPs) have missed out on the title of best broadband provider, with a leading survey declaring Zen Internet as the winner.

The firm is one of the most expensive on the market, but consumers providing ratings for the Which? survey decided it was best for service, speed and reliability with an overall score of 87 per cent, while companies such as BT, Virgin Media and Talk Talk scored nearly 30 per cent less, reports the Telegraph.

Service speed is usually one of the main factors when people use an ISP, as it can determine the effectiveness of VoIP hardware and how quickly material can be downloaded from the internet.

Which? told the paper: "For most Which? members, Zen's 'marvellous customer support', reliable connection and willingness to go the extra mile to resolve problems are worth paying more for."

While they may have scored relatively poorly in the Which? survey, Virgin Media and BT are among the heaviest investors in fibre optic networking.