Fast broadband service comes to Whitchurch

Web users in Whitchurch, Shropshire, could have more efficient use of VoIP solutions and quicker download speeds with Virgin Media's 50 megabits-per-second (Mbps) service.

Nearly 90 per cent of the town's residents use the internet every day and the new high-speed fibre optic service will deliver connections almost nine times quicker than those available in most parts of the UK.

With nearly three-quarters of Whitchurch web users having multiple home computers, the faster speeds will allow family members to consume high definition media through several outlets without deterioration in quality.

Jon James, executive director of broadband at Virgin Media, said: "The new 50Mbps service in Whitchurch will allow family members to experience ultrafast broadband at the same time - regardless of how many laptops or consoles they own - and to enjoy the ultimate online TV, music and film experience."

VoIP hardware could run more easily using the faster speed, while a film could be downloaded in less than four minutes.

BT is one of Virgin's main competitors in the next-generation broadband stakes and recently announced a £1.5 billion investment in upgrades to UK infrastructure.