More UK consumers opt for VoIP

A growing number of UK broadband users plan to start utilising Voice over Internet Protocol (VoIP) in their homes, new research reveals.

According to a study by consultancy Booz and Company, 44 per cent of consumers intend to use VoIP in the next six months.

The report also indicated that 45 per cent of respondents want to bundle their communications packages to include telephone, broadband and television.

John Ward, principal in Booz and Company's UK CMT practice, told Top Ten Broadband: "The recession is revealing characteristics about consumers that operators can capitalise on."

He added that the successful service providers will be the ones that offer the "more innovative ways of purchasing telecoms and media services".

In other news, new research has revealed that very few broadband users in the UK switch their service provider in order to get the most affordable package.

Comparison website Consumer Choices recently discovered that just ten per cent of broadband users switched their service in 2008 for a better deal.