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Recession leads to popularity of short-term broadband deals

Posted 1 year 5 months ago in: Broadband
Recession leads to popularity of short-term broadband deals
Telappliant News: 2009-03-18
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More consumers are opting for short-term mobilebroadband deals as a cost-saving option while the economy continues to worsen, new research suggests.

According to a survey by Top 10 Broadband, many customers are taking out one-month contracts to avoid the cost of being locked into long-term arrangements.

The research predicts that in that next six months, one-month mobilebroadband contracts will account for 20 per cent of the market.

Jessica McArdle, marketing manager at Top 10 Broadband, said: "One-month mobilebroadband deals are soaring in popularity during the current recession, as wary users shun long-term broadband contracts in favour of 'light' commitments."

"Last year, mobilebroadband changed the UK broadband industry forever. Now, with new one-month deals, mobilebroadband is continuing to cause game-changing shockwaves," she added.

Communications minister Lord Carter recently hinted that the BBC may have a role to play in the future of high-speed broadband in the UK.

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