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Recession leads to popularity of short-term broadband dealsPosted 1 year 5 months ago in: Broadband ![]() Telappliant News: 2009-03-18 Rate this article: More consumers are opting for short-term mobilebroadband deals as a cost-saving option while the economy continues to worsen, new research suggests. According to a survey by Top 10 Broadband, many customers are taking out one-month contracts to avoid the cost of being locked into long-term arrangements. The research predicts that in that next six months, one-month mobilebroadband contracts will account for 20 per cent of the market. Jessica McArdle, marketing manager at Top 10 Broadband, said: "One-month mobilebroadband deals are soaring in popularity during the current recession, as wary users shun long-term broadband contracts in favour of 'light' commitments." "Last year, mobilebroadband changed the UK broadband industry forever. Now, with new one-month deals, mobilebroadband is continuing to cause game-changing shockwaves," she added. Communications minister Lord Carter recently hinted that the BBC may have a role to play in the future of high-speed broadband in the UK.
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