Mobile broadband customers 'feeling deceived'

One in ten mobilebroadband customers feel deceived about the details of their package, with cost one of the main complaints, new research has discovered.

A survey by O2 found that, of those who were unhappy, a third said that the ongoing cost was larger than they predicted.

One fifth were unhappy about the coverage offered by their service, while 13 per cent cited the lack of a returns guarantee as a problem.

A lack of inclusive Wi-Fi frustrated about half of this group.

O2 marketing director, Peter Rampling, said: "Across the industry there are too many customers whose mobilebroadband expectations have been set too high and have then been disappointed, which is a terrible shame given there are loads of people who are having a great time with mobilebroadband."

A complaint about a mobilebroadband advert was held up by the Advertising Standards Authority (ASA) in September.

The Vodafone radio advert featured a voice which read out the terms and conditions of the offer incomprehensibly fast, the ASA decided.