Telappliant Scoops Aastra's SIP Handset Distributor Of The Year 2007 Award

London-based IP specialists see 80 per cent annual increase in sales of Aastra products.

Telappliant has been named 'SIP Handset Distributor of the Year' by communications company, Aastra. Telappliant achieved 80 per cent uplift in sales of Aastra SIP handsets in the last twelve months, largely due to the introduction of Aastra's versatile 5i Series of Session Initiation Protocol (SIP) handsets and the increasing demand for Internet Protocol (IP)-based telephony.

'Aastra's SIP phones are market leading products, combining a great set of features with a competitive price. Our customers like their sleek design and the embedded XML browser just adds to their attraction,' said Sunny Singh, Head of Channel Sales at Telappliant.

Tan Aksoy, Telappliant CEO, added: 'We strongly believe in open standard solutions and Aastra is one of the very few companies that were early adopters of the SIP standard. Handsets from Aastra's 5i series exemplify this continued commitment to interoperability as they have been designed to integrate with leading VoIP call server platforms. We now see the SIP standard more widely adopted and offering new innovative solutions, including fixed mobile convergence.'

Anne Warren, Sales Manager for Aastra, said: 'We are very pleased to recognise Telappliant as our top UK SIP Handset Distributor 2007. The company's commitment, support and enthusiasm have really made a difference in the past twelve months. The team's high level of expertise wins customers' trust and helps them to find the best products and solutions for their needs. We look forward to working with them for continued growth in 2008.'

As well as distributing Aastra's SIP handsets, Telappliant offers an exciting portfolio of VoIP services, ranging from its powerful VoIPOffice IP PBX solution to the new Insight multi-services portal, designed for resellers and service providers looking to deliver own-brand solutions into their respective customer bases.

Aastra recently expanded its 5i Series of SIP telephones with the launch of the 51i in the UK and across Europe. With the addition of this smartly featured and keenly priced single-line IP phone, end-users will now have access to one of the most complete portfolio offerings of SIP desktop and wireless phones in the industry.

Aastra's portfolio of standards-based VoIP handsets has been designed to tightly integrate with today's most popular IP platforms. In addition to supporting a wide variety of IP PBX and Softswitch solutions based on the latest SIP standards, Aastra's family of IP products has been specifically tested and/or certified compatible with the platforms such as Asterisk™ / Digium, BroadSoft® and Nortel Networks.