Triple-play the future for broadband services?

Packaging television, voice communication and broadband together may be the future for providers, according to a comparison website.

Top 10 Broadband said it has observed a shift in the selling practices of broadband providers which has mirrored the desire of consumers for more features at cheaper prices.

Over 80 per cent of new broadband sign-ups through its site are now for all-in-one packages, which is a significant increase on the 67 per cent reported in January.

John Glover at Top 10 Broadband told MacWorld.com: "We have seen a paradigm shift in people's broadband buying habits since the beginning of the year as broadband packages become the default way to purchase broadband for your home.

"Broadband bundles now offer tremendous value with Virgin Media, BT and Sky leading the way in the bundled-broadband price war."

He added that users have noticed that by merging their mobile, home phone, broadband and TV costs into one deal they can save money.

And this is set to continue, according to Mr Glover, as he added: "The days of standalone broadband seem numbered. This could be great news for UK broadband users as pressure on Virgin Media and Sky will only lead to further price wars."